Dust, Trails and Pomegranate

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Finding the best spot to shoot Endura's 2023 Summer collection was an easy task, The apparel range was inspired by the rich tones of Southern European sunshine, food and spices so we quickly decided on a Spanish highland shoot. Shooting for a full week in the Sierra Nevada included dusty bike trails off the beaten track, demanding technical proficiency of the 4 riders and the crew. Half way through the week, the riders and bikes changed and the serpentines and sloping corners at altitude became the playing field of the road bike talent.