The Power of Comfort

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Getting involved to cover the collaboration between Endura and Phil Burt opened our eyes about how vilified "comfort" is in sport. But Phil emphasised the significance of comfort in cycling, - and that its culture of perseverance shouldn't overshadow the importance of rider well-being. The development of a new chamois required a team of top-tier experts spanning material sciences, various sports disciplines, and notably, the field of medicine, including the skin health teams addressing saddle-related injuries from every possible angle. 

Over the course of 3 years we worked with Phil on interviews and documentaries to cover this significant development in the cycling-sphere.